Growing internationally should not feel complicated.
Latitude12 makes international distribution, visibility and growth easier for boutique hotels, villas and remarkable stays across the Caribbean and Latin America.
Four steps. Guided from the first call to your first booking.
Apply
A short, thoughtful form. Tell us about your property, your guests and where you want to grow.
Discovery & Qualification
A conversation, not an interrogation. We review positioning, fit and the opportunity together.
Setup & Launch
Content, photography review, distribution setup and a guided onboarding — we do the heavy lifting.
Growth & Optimization
Bookings, visibility, performance reviews and steady, long-term commercial support.
Built for properties that care about hospitality.
International exposure
Reach North American and European travelers who plan their year around the Caribbean and Latin America.
Stronger direct demand
Distribution that builds your brand, not just your OTA dependency.
Premium positioning
Your property is presented with editorial care — photography, story, context.
Distribution support
We connect to your existing PMS or channel manager. Keep the systems you already trust.
Strategic growth
Quarterly reviews, market intelligence, pricing perspective and partner introductions.
Regional expertise
We live and work in these markets. Curaçao and Colombia today, the wider region next.
A quieter way to grow.
Selective, not generic
We work with a small number of properties per destination so each one gets real attention.
Human, not automated
Every partner has a named contact. Real conversations, real decisions.
Long-term, not transactional
We measure success in seasons, not in clicks. Relationships compound.
What the first three weeks look like.
Discovery & setup
Kickoff call, goals alignment, account creation and integration plan.
Content & systems
Photography review, story development, PMS / channel manager connection.
Go live
Property goes live with distribution active. Booking flow tested end-to-end.
Common questions, answered.
- How difficult is onboarding? +
- Light on your side. Most properties go live within three weeks. We handle the technical work and guide you through every step.
- Can we keep Booking.com, Expedia and our other channels? +
- Yes. We are additive, not a replacement. We connect through your channel manager so your existing distribution continues uninterrupted.
- Do we keep control over rates and availability? +
- Always. You set rates, availability and policies. Your PMS remains the source of truth.
- Is there a contract? +
- Yes — a simple, transparent partnership agreement. No long lock-ins, no hidden clauses.
- What type of properties are a fit? +
- Boutique hotels, villas, eco lodges, heritage properties and wellness retreats with a clear sense of place and a commitment to hospitality.
- How fast can we get started? +
- From signed agreement to live distribution typically takes two to three weeks, depending on your systems.
- What support do we receive? +
- A named partnerships lead, quarterly performance reviews, content guidance and ongoing commercial support.
Ready to explore a partnership?
Tell us a little about your property. We respond personally to every application within two business days.
Prefer email? partners@latitude12.com